Overview
BMW of North America reported strong Q1 2024 sales performance for both the BMW and MINI brands in the U.S. The BMW brand sold 84,475 vehicles in Q1 2024, a 2.4% increase from the same period in 2023 when 82,466 vehicles were sold. BMW’s President and CEO, Sebastian Mackensen, expressed confidence in the company’s trajectory for the year, crediting the strength of their vehicle lineup and commitment to customer satisfaction through their dealer network.
BMW’s electric vehicle sales continued to expand with the introduction of the BMW i5, bringing the total to four fully electric models available in the U.S. The company sold 10,713 electric vehicles in Q1 2024, representing approximately 12.7% of total U.S. sales. BMW also offers four plug-in hybrid electric models, with the BMW 550e set to join showrooms later in the year.
In terms of BMW brand sales, BMW passenger cars sold 84,475 units, while BMW light trucks sold 45,774 units in Q1 2024. The sales figures for BMW passenger cars and light trucks represented an increase of 8.2% and a decrease of 2%, respectively, compared to the same period last year.
Meanwhile, MINI brand sales totaled 6,369 vehicles in Q1 2024, a decrease of 12.6% compared to the same period last year. This decline is attributed to a planned model transition as MINI prepares to unveil a completely new product portfolio later in 2024. The MINI Countryman and Cooper models are expected to make their debut in the next few months.
The table below summarizes the Q1 2024 and Q1 2023 sales figures for both the BMW and MINI brands:
| Brand | Q1 2024 | Q1 2023 | % Change |
|---|---|---|---|
| BMW Passenger Cars | 84,475 | 82,466 | 8.2% |
| BMW Light Trucks | 45,774 | 46,695 | -2% |
| Total BMW | 84,475 | 82,466 | 2.4% |
| Total MINI | 6,369 | 7,284 | -12.6% |
Overall, BMW of North America’s Q1 2024 sales performance highlights the company’s commitment to providing high-quality vehicles and customer satisfaction through their dealer network.
Frequently Asked Questions
How to Locate a Certified Pre-Owned BMW in the United States?
BMW has a search tool on their website that allows customers to locate certified pre-owned BMWs in the United States. By visiting the BMW CPO search page, customers can search for pre-owned BMWs by model, year, price range, and location.
Steps to Build and Price a BMW Vehicle Online
Customers can build and price a BMW vehicle online by visiting the BMW USA website and following these steps:
- Choose a BMW model
- Select a trim level
- Choose exterior and interior colors
- Select optional packages and features
- Review the summary and price breakdown
- Submit the build to a local BMW dealer
Financing Options Available Through BMW Financial Services
BMW Financial Services offers a range of financing options for customers, including leasing, financing, and protection plans. Customers can apply for financing online or at a local BMW dealer. BMW Financial Services also offers a credit card and personal banking services.
How to Log In to My BMW USA Account
To log in to a BMW USA account, customers can visit the BMW USA login page and enter their email address and password. Customers can also create a new account if they do not have one already.
Where to Find the Latest BMW Motorcycle Models Available in the US
Customers can find the latest BMW motorcycle models available in the US by visiting the BMW Motorrad USA website and browsing the available models. Customers can also search for local BMW motorcycle dealers on the website.
How to Check the Inventory at My Local BMW Dealership
Customers can check the inventory at their local BMW dealership by visiting the BMW USA website and entering their zip code or city and state. The website will display a list of local BMW dealerships and the inventory available at each location.